The five most common career paths for media studies graduates are:
- Information officer in public/private companies (28%): liaising with the press, strategic communication tasks, planning campaigns, web editing and design and journalistic projects.
- Advertising and communication agencies (24%): scriptwriting, concept development, trend research, communication consultancy, usability surveys, web design, media planning, sales/customer care and media monitoring.
- Media industry – film, radio and TV (14%): viewer and listener surveys, programme planning, marketing and preparation/production.
- Leadership and project management (14%): IT project management, health campaigns, municipality amalgamations with citizen involvement, and NGO projects.
- Teaching/research (12%): at universities, business schools or media schools.
- Understanding different forms of media communication, effects and production processes.
- Understanding target groups and strategic communication.
- The ability to plan and carry out large surveys and analyses.
- Excellent skills in team and project work.
- Knowledge of the interaction between media, people, organisations and society.