Bachelor's degree programme in International Business Communication Spanish and C - Introduction
NOTE* This programme is only taught in danish
The BA in Languages and Communication study programme combines one of the languages English, German, French or Spanish with the discipline communication.
The language part of the study programme is described under the BA in Two Foreign Languages study programme. Here we will concentrate on the discipline communication.
Why communication?
Communication has become an important management tool in the strategic planning of enterprises. There is therefore an increasing need for language workers who know what it takes for an enterprise or an organisation to communicate efficiently with its employees, customers, suppliers and with the media, professional bodies, public authorities etc.
As a BA in Languages and Communication graduate, you are qualified to take on a broad range of the many new communication tasks which must be undertaken by modern enterprises both nationally and internationally.
What do you learn?
You learn how to plan communication tasks from conception to execution, i.e. until the communication product is ready for publication. You learn to master the principles of expedient oral and written personal communication, and you will also be introduced to relevant programs and techniques within graphics production, including dtp.
Theory and practice
The communication part of the BA in Languages and Communication study programme can be split up into two components. One component comprises the subjects which provide you with the necessary theoretical and practical basis for the other component, the dimensions, which involves solving concrete communication tasks.
Job and career
With a BA in Languages and Communication, you will typically be qualified to seek employment with the export, marketing, PR, communication and information departments of enterprises large and small and with public organisations and institutions.
You will be able to assist in the planning of internal communication in enterprises or organisations and help prepare briefings, newsletters, staff magazines, annual reports, reports and memos as well as contributing to the creation and maintenance of information on intranets, the preparation and giving of presentations, speeches, talks etc.
You can participate in the production of external communication for customers, suppliers and the media, and in so doing assist in the planning and production of relevant texts such as advertisements, product brochures, press releases, instructions for use, as well as conducting guided tours, talking to the press or designing and maintaining the enterprise's website.
