Master's degree programme in Media Studies - Career
Job profile
The five most common career paths for Media Studies graduates are:
- Information officer in public/private companies (28%). Liaising with the press, strategic communication tasks, planning campaigns, web editing and web design and journalistic projects.
- Advertising and communication agencies (24%). Job functions: copywriting, concept development, trend research, communication consultancy, usability surveys, web design, media planning, sales/customer care and media monitoring.
- Media industry – film, radio and TV (14%). Viewer and listener surveys, programme planning, marketing and preparation/production.
- Leadership and project management (14%). Job functions: IT project management, health campaigns, municipality amalgamations with citizen involvement, and NGO projects.
- Teaching/research (12%) at universities, business schools or media schools.
You have the option of applying for admission to the PhD programme at the faculty’s graduate school. You can apply when you have completed your Bachelor’s degree and one year of your Master’s degree studies or when you have completed your Master’s degree.
Read more about PhD degree programmes at the Faculty of Humanities.
Competence profile
A Master’s degree in Media Studies gives you the following competences:
- Understanding different forms of media communication, effects and production processes.
- Understanding target groups and strategic communication.
- The ability to plan and carry out large surveys and analyses.
- Excellent skills in team and project work.
- Knowledge of the interaction between media, people, organisations and society.